PUBLIC ADVISORY

Beware of Unauthorized Communications, Data Selling, Solicitations, and Monetary Requests

CITEM advises all exhibitors, buyers, suppliers, service providers, partners, stakeholders, and the public to remain vigilant against unauthorized individuals, groups, or third-party entities falsely claiming to represent CITEM and its official programs and events.

These unauthorized communications may be sent through email, calls, SMS/text messages, social media, messaging applications, websites, or other digital channels. They may involve the alleged selling, distribution, or unauthorized access to CITEM data, databases, or contact lists. They may also involve solicitations, donation requests, sponsorship offers, payment instructions, or other monetary requests using the name of CITEM, its officials, personnel, events, or partners.

Please be reminded:

Verify the Source.

Official CITEM communications are sent only through verified official channels and corporate email domains, including @citem.com.ph.

Protect Your Information.

CITEM does not authorize any individual, third-party entity, or unofficial representative to sell, distribute, share, or provide access to its official data, databases, contact lists, or stakeholder information.

Do Not Send Payments Through Unverified Channels.

CITEM does not authorize donations, sponsorship payments, direct fund transfers, e-wallet payments, or other monetary transactions through personal accounts or unofficial channels.

Do Not Engage.

Do not click links, download attachments, reply, provide information, or make payments in response to suspicious communications.

Report and Verify.

If you receive any suspicious communication claiming to be connected with CITEM, please verify directly with your official project focal point or through CITEM’s official communication channels.

Thank you for your continued cooperation and vigilance.

Center for International Trade Expositions and Missions

JPhysique Visual Identity

By Johnny Isorena
September 15, 2025

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Got the chance to give @_j.physique a brand refresh for 2025.

The fitness industry currently has a shortage of good visuals. Take any coach or trainer's rate sheet and switch out their photo for another's, and you wouldn't be able to tell the difference.

What makes a good visual identity is being anchored in who it represents. That's what makes something iconic and recognizable. It draws from the person and their interests and experiences to make a language that's uniquely its own.

This was our approach when J and I decided to rebrand his Coaching Program. We took a lot of the things that inspire him and translated that into a cohesive visual library.

So we decided to present it musically, as if it were an album release. Keep watching our pages for every new EP (Exercise Program) 😉